msueconВестник Московского университета. Серия 6. ЭкономикаLomonosov Economics Journal0130-0105MSUPRESS10.55959/MSU0130-0105-6-59-5-12msuecon-1319Research ArticleДЕМОГРАФИЯDEMOGRAPHIC STUDIESСоциально-демографические детерминанты онлайн-знакомствSocio-demographic determinants of online datinghttps://orcid.org/0000-0003-3045-7151КлименкоГ. А.KlimenkoG. A.

Клименко Герман Андреевич — аспирант кафедры народонаселения, Экономический факультет

Москва

Moscow

german89000@mail.ruМосковский государственный университет имени М.В. ЛомоносоваРоссияLomonosov Moscow State UniversityRussian Federation202424092024595240264Copyright © Клименко Г.А., 20242024Клименко Г.А.Klimenko G.A.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://msuecon.elpub.ru/jour/article/view/1319

В зарубежных демографических и маркетинговых исследованиях показано, что онлайн-сервисы для знакомства набирают популярность среди молодежи, в особенности среди студентов университетов. При этом не сложилось единой классификации набора целей и мотивов знакомства в сети. Эти знания важны как для понимания аспектов брачного поведения населения, так и для развития таких сервисов. В российском научном дискурсе тема знакомства студентов посредством онлайн-сервисов для знакомства остается практически не изученной. Данное исследование направлено на выявление основных целей знакомства в разрезе долгосрочных (брак, рождение детей, любовь и дружба) и краткосрочных знакомств и анализ влияния на них демографических характеристик российских студентов. Был проведен опрос 3085 студентов, имеющих опыт знакомства в сети. На первом шаге были построены вероятностные пробит-модели с 8 целями знакомства. На втором шаге, на основании факторного анализа были сгруппированы цели знакомства и проведен дополнительный анализ на укреплённых группах долгосрочных и краткосрочных целей знакомства. Получены следующие результаты моделирования: 1) мужчины чаще по сравнению с женщинами преследуют как краткосрочные, так и долгосрочные цели знакомства; 2) популярность краткосрочных отношений в онлайн пространстве растёт с возрастом студента; 3) студенты столичных вузов в большей степени склонны знакомиться с долгосрочными целями; 4) брак, рождение и/или воспитание детей не являются первоочередными для студентов; однако среди студентов долгосрочные отношения с партнером более распространены, чем краткосрочные.

Foreign demographic and marketing studies show that online dating services are gaining popularity among young people, especially among university students. At the same time, there has not been a unified classification of goals and motives for dating online which are important both for understanding aspects of population’s marital behavior and for developing such services. In Russian scientific discourse, the topic of meeting students through online dating services remains underexplored. This study is aimed at identifying the main goals of dating in the context of long-term (marriage, having children, love and friendship) and shortterm dating and analyzing the influence of demographic characteristics of Russian students on them. The survey involved 3085 students who had experience in online dating. In the first step, probabilistic probit models were built with 8 dating targets. In the second step, based on factor analysis, dating goals were grouped and additional analysis was carried out on strengthened groups of long-term and short-term dating goals. The following modeling results were obtained: (1) men more often than women pursue both short-term and long-term aims; (2) the popularity of short-term relationships in online space grows with the age of a student; (3) students at universities in the capital are more inclined to get acquainted with long-term goals; (4) marriage, birth and/or raising children is not a priority for students. Yet, longterm relationships with a partner among students are more widespread than short-term ones.

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The authors declare that there are no conflicts of interest present.