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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">msuecon</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник Московского университета. Серия 6. Экономика</journal-title><trans-title-group xml:lang="en"><trans-title>Lomonosov Economics Journal</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">0130-0105</issn><publisher><publisher-name>MSUPRESS</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.38050/01300105201963</article-id><article-id custom-type="elpub" pub-id-type="custom">msuecon-570</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЭКОНОМИЧЕСКАЯ ТЕОРИЯ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ECONOMIC THEORY</subject></subj-group></article-categories><title-group><article-title>Цифровая экономика как экономика: институциональные тренды</article-title><trans-title-group xml:lang="en"><trans-title>Digital Economy as an Economy: Institutional Trends</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Аузан</surname><given-names>А. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Auzan</surname><given-names>A. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Аузан Александр Александрович, д.э.н., профессор, декан  экономического факультета</p><p>Москва</p></bio><bio xml:lang="en"><p>Moscow</p></bio><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>МГУ имени М. В. Ломоносова</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Lomonosov Moscow State University</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2019</year></pub-date><pub-date pub-type="epub"><day>20</day><month>04</month><year>2021</year></pub-date><volume>0</volume><issue>6</issue><fpage>12</fpage><lpage>19</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Аузан А.А., 2021</copyright-statement><copyright-year>2021</copyright-year><copyright-holder xml:lang="ru">Аузан А.А.</copyright-holder><copyright-holder xml:lang="en">Auzan A.A.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://msuecon.elpub.ru/jour/article/view/570">https://msuecon.elpub.ru/jour/article/view/570</self-uri><abstract><p>В статье представлен анализ основных тенденций цифровой экономики с точки зрения новой институциональной теории. Переход к цифровой экономике влечет за собой существенные изменения в институциональной среде, трансакционных издержках и контрактах. Часть этих изменений можно использовать для реализации потенциала конкурентоспособности российской экономики.</p></abstract><trans-abstract xml:lang="en"><p>The article presents an analysis of the main digital economy’s trends from a new institutional theory’s point of view. The transition to a digital economy entails significant changes in institutional environment, transaction costs and contracts. Some of these changes can be used to realize the potential of the Russian economy competitiveness.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>цифровая экономика</kwd><kwd>цифровые платформы</kwd><kwd>институты</kwd><kwd>человеческий капитал</kwd><kwd>трансакционные издержки</kwd><kwd>контракты</kwd><kwd>специфичность активов</kwd></kwd-group><kwd-group xml:lang="en"><kwd>digital economy</kwd><kwd>digital platforms</kwd><kwd>institutions</kwd><kwd>human capital</kwd><kwd>transaction costs</kwd><kwd>contracts</kwd><kwd>specificity of assets</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Осипов Ю. М., Юдина Т. Н., Гелисханов И. З. Цифровая платформа как институт эпохи технологического прорыва // Экономические стратегии. — 2018. — Т. 20. — № 5. — С. 22–29.</mixed-citation><mixed-citation xml:lang="en">Osipov Ju. M., Judina T. N., Gelishanov I. Z. 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