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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">msuecon</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник Московского университета. Серия 6. Экономика</journal-title><trans-title-group xml:lang="en"><trans-title>Lomonosov Economics Journal</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">0130-0105</issn><publisher><publisher-name>MSUPRESS</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.38050/01300105202067</article-id><article-id custom-type="elpub" pub-id-type="custom">msuecon-645</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ВОПРОСЫ УСТОЙЧИВОГО РАЗВИТИЯ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>SUSTAINABLE ISSUES</subject></subj-group></article-categories><title-group><article-title>Стратегии устойчивого развития vs традиционные подходы: предпочтения общества</article-title><trans-title-group xml:lang="en"><trans-title>Sustainable development strategies vs traditional approaches: public preferences</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-4503-7811</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Комаров</surname><given-names>В. М.</given-names></name><name name-style="western" xml:lang="en"><surname>Komarov</surname><given-names>V. M.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Комаров Владимир Михайлович — к.э.н., директор Центра стратегий регионального развития; руководитель Стратегической группы</p><p>Москва</p></bio><bio xml:lang="en"><sec><title>V. M. Komarov</title><p>Moscow</p></sec></bio><email xlink:type="simple">komarov-vm@ranepa.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-6874-9323</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Коцюбинский</surname><given-names>В. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Kotsubinskiy</surname><given-names>V. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Коцюбинский Владимир Алексеевич — начальник отдела стратегического планирования </p><p>Москва</p></bio><bio xml:lang="en"><sec><title>V. A. Kotsubinskiy</title><p>Moscow</p></sec></bio><email xlink:type="simple">kva@mmza.ru</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-0071-1307</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Акимова</surname><given-names>В. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Akimova</surname><given-names>V. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Акимова Варвара Владимировна — к.геогр.н., н.с. Центра стратегий регионального развития; н.с. кафедры социально-экономической географии зарубежных стран, географический факультет</p><p>Москва</p></bio><bio xml:lang="en"><sec><title>V. V. Akimova</title><p>Moscow</p></sec></bio><email xlink:type="simple">varvaraakimova1576@gmail.com</email><xref ref-type="aff" rid="aff-3"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>РАНХиГС; Аналитический центр при Правительстве РФ</institution><country>Россия</country></aff><aff xml:lang="en"><institution>RANEPA, Analytical Center for the Government of the Russian Federation</institution><country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru"><institution>Московский машиностроительный завод «АВАНГАРД»</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Moscow Machine-building Factory AVANGARD</institution><country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-3"><aff xml:lang="ru"><institution>РАНХиГС; МГУ имени М. В. Ломоносова</institution><country>Россия</country></aff><aff xml:lang="en"><institution>RANEPA, Lomonosov Moscow State University</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2020</year></pub-date><pub-date pub-type="epub"><day>27</day><month>04</month><year>2021</year></pub-date><volume>0</volume><issue>6</issue><fpage>124</fpage><lpage>146</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Комаров В.М., Коцюбинский В.А., Акимова В.В., 2021</copyright-statement><copyright-year>2021</copyright-year><copyright-holder xml:lang="ru">Комаров В.М., Коцюбинский В.А., Акимова В.В.</copyright-holder><copyright-holder xml:lang="en">Komarov V.M., Kotsubinskiy V.A., Akimova V.V.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://msuecon.elpub.ru/jour/article/view/645">https://msuecon.elpub.ru/jour/article/view/645</self-uri><abstract><p>В работе раскрыты основные положения методологического подхода к разработке стратегий развития территорий, разработанного авторами на основе анализа лучших практик стратегий устойчивого развития в мире. Методология предполагает использование эколого-экономического (твердое ядро экологической экономики, проекты с комплексной эффективностью) и гуманистического (индикаторы «подлинного благополучия», человеческий опыт в центр изменений) принципов, а также применение инструментов прямой демократии (жители — соавторы стратегий, глубинные интервью, интернет-опросы с альтернативными сценариями). Применение данной методологии при разработке стратегий социально-экономического развития, в том числе проведение опросов населения в Керчи, Симферополе и Тольятти, показало, что жители выбирают те решения, которые заложены в стратегиях устойчивого развития ведущих городов мира. Опросы, касающиеся образа желаемого будущего, устойчивого города, устойчивой мобильности и устойчивой городской среды, показали, что жители отвечают не только прогрессивно и профессионально, но и консолидированно выбирают траекторию устойчивого развития в качестве единственно желаемого вектора долгосрочного развития. Основной стороной, незаинтересованной в реализации повестки устойчивости, является консервативная бюрократия, ориентированная на привычные и простые меры и решения.</p></abstract><trans-abstract xml:lang="en"><p>The article describes the methodological approach to the development of strategies of socio-economic development created by the authors on the basis of the analysis of the best practices of sustainable development strategies in the world. The methodology involves the use of ecological and economic (the solid core of the ecological economics, projects with integrated efficiency) and humanistic (indicators of “true well-being”, human experience at the center of change) principles, as well as the use of direct democracy tools (residents are co-authors of strategies, in-depth interviews, online polls with alternative scenarios). The use of this methodology while producing strategies for socio-economic development, including conducting surveys of the population in Kerch, Simferopol and Tolyatti, showed that residents choose the solutions that are laid down in the sustainable development strategies of the leading cities of the world. Surveys regarding the image of the desired future, sustainable city, sustainable mobility and sustainable urban environment showed that residents respond not only progressively and professionally, but also in a consolidated manner choosing the sustainable development path as the only desired vector for long-term development. The main party uninterested in the implementation of the sustainability agenda is a conservative bureaucracy focused on familiar and simple measures and decisions.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>устойчивое развитие</kwd><kwd>методология</kwd><kwd>стратегия социально-экономического развития</kwd><kwd>опросы населения</kwd><kwd>прямая демократия</kwd><kwd>экологическая экономика</kwd><kwd>человеко-ориентированный подход</kwd></kwd-group><kwd-group xml:lang="en"><kwd>sustainable development</kwd><kwd>methodology</kwd><kwd>socio-economic development strategy</kwd><kwd>population surveys</kwd><kwd>direct democracy</kwd><kwd>ecological economics</kwd><kwd>human-oriented approach</kwd></kwd-group><funding-group><funding-statement xml:lang="ru">Статья подготовлена в рамках выполнения научно-исследовательской работы государственного задания РАНХиГС</funding-statement></funding-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Администрация Керчи. 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