msueconВестник Московского университета. Серия 6. ЭкономикаLomonosov Economics Journal0130-0105MSUPRESS10.38050/01300105202136msuecon-768Research ArticleВОПРОСЫ УПРАВЛЕНИЯMANAGEMENT ISSUESСтратегические группы на рынке бизнес-образования: предпосылки формирования и подходы к классификацииStrategic groups in the business school market: formation prerequisites and classification approacheshttps://orcid.org/0000-0003-4405-8469ТищенкоО. Э.TishchenkoO. E.

Тищенко Ольга Эдуардовна — преподаватель департамента стратегического и международного менеджмента

Москва

Moscow

otishchenko@hse.ruhttps://orcid.org/0000-0001-9781-7962Филинов-ЧернышевН. Б.Filinov-ChernushevN. B.

Филинов-Чернышев Николай Борисович — кандидат экономических наук, профессор департамента стратегического и международного менеджмента

Москва

Moscow

nfilinov@hse.ruНИУ «Высшая школа экономики»РоссияNRU Higher School of EconomicsRussian Federation20211710202103106129Copyright © Тищенко О.Э., Филинов-Чернышев Н.Б., 20212021Тищенко О.Э., Филинов-Чернышев Н.Б.Tishchenko O.E., Filinov-Chernushev N.B.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://msuecon.elpub.ru/jour/article/view/768

Статья посвящена проблеме выявления стратегических групп на рынке бизнес-образования. Авторами проведен систематический обзор публикаций по теме. Объект исследования в этих работах — развитые рынки бизнес-образования США и Западной Европы, предмет исследования — группы относительно однородных учреждений образования, демонстрирующих близкое стратегическое поведение (для их обозначения используется термин «стратегические группы»). Разделение участников рынка на стратегические группы для исследователей является основой для выявления факторов эффективности в соответствующих группах, а для руководителей учреждений образования и регуляторов рынка — предпосылкой построения содержательно интерпретируемых ранкингов (упорядоченных приоритетных списков) и рейтингов (сравнительных числовых оценок) школ. Целью работы является выявление тенденций в изменении подходов к группировке школ и факторов, которые кладутся в ее основу. Результаты анализа свидетельствуют о том, что имеет место перенос исследователями акцента с характеристик предлагаемых школами образовательных программ на позиционирование школ в широкой социальной и образовательной среде. Уровень стратегического анализа при этом растет, но обсуждение темы остается фрагментированным и охватывает лишь часть рынков бизнес-образования.

The article addresses the problem of identifying strategic groups on business education market. The authors provide a systematic review of publications on the topic. The object of the research is the developed markets of business education in the USA and Western Europe, the subject of the research is the groups of relatively homogeneous educational institutions that demonstrate similar strategic behaviour (strategic groups). For researchers, dividing market participants into strategic groups is the basis for identifying efficiency factors in the respective groups, and for heads of educational institutions and market regulators, it is a prerequisite for constructing meaningfully interpreted rankings and business school ratings. The purpose of the work is to identify the trends in changes of business-schools grouping approaches and the factors underlying such groupings. The findings reveal a shift in the emphasis from the characteristics of educational programs offered by schools to the positioning of schools in a wide social and educational environment. With the growing level of strategic analysis, the topic discussed remains fragmented and only partly covers business education markets.

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The authors declare that there are no conflicts of interest present.