msueconВестник Московского университета. Серия 6. ЭкономикаLomonosov Economics Journal0130-0105MSUPRESS10.38050/01300105202156msuecon-787Research ArticleОТРАСЛЕВАЯ И РЕГИОНАЛЬНАЯ ЭКОНОМИКАBRANCH AND REGIONAL ECONOMYСтратегии распространения объектов ав- торского права.Distribution of creative works protected by copyrighthttps://orcid.org/0000-0002-2418-6706МоросановаА. А.MorsanovaA. A.

Моросанова Анастасия Андреевна – м.н.с.; н.с.

Москва

Moscow

nastya.komkova@gmail.comМГУ имени М. В. Ломоносова; РАНХиГСРоссияLomonosov Moscow State University; RANEPARussian Federation20210311202105110135Copyright © Моросанова А.А., 20212021Моросанова А.А.Morsanova A.A.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://msuecon.elpub.ru/jour/article/view/787

В данной статье рассматриваются структурные альтернативы распространения защищаемых авторским правом результатов интеллектуальной деятельности (РИД) в свете политики правообладателей по назначению оптимальной цены и выбору уровня технической защиты. Предполагается, что цифровое пиратство не всегда является негативным фактором для автора или владельца авторских прав, а может быть сигналом, который свидетельствует о неэффективно выбранном способе распространения РИД. В разработанной модели демонстрируется выбор стратегии по распространению РИД в зависимости от различных факторов: популярности автора, разницы в качестве между оригинальным РИД и его пиратской копией, правового уровня защиты. Полученные выводы относительно возможностей сочетания правовой и технической защиты РИД, поведения потребителей, положительных эффектов цифрового пиратства помогут регулятору применять более результативные меры. Статья подготовлена в рамках выполнения научно-исследовательской работы государственного задания РАНХиГС.

This article addresses possible structural alternatives for the dissemination of the results of intellectual activity (RIA), which reflect setting of optimal price and level of technical protection. The paper argues that digital piracy is not always a negative factor for the author or copyright owner but may be a signal indicating an inefficiently of RIA distributing method. The developed model demonstrates the choice of RIA distribution strategy depending on various factors: author's popularity, the difference in quality between the original RIA and pirated copy, legal protection level. The findings regarding the possibilities of combining legal and technical protection, consumer behavior and the positive effects of digital piracy will help the regulator to apply more effective measures. The article is written on the basis of the RANEPA state assignment research program.

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The authors declare that there are no conflicts of interest present.