Marketing in the Field of Culture (the Example of Museums)
https://doi.org/10.38050/01300105201624
Abstract
The article discusses the features of marketing in the field of culture on the example of museums. Museums, as well as other cultural organizations, are in search of their target audience based on their mission and plans. The analysis of the various directions of museum activity has allowed to classify the products and services offered by museums and to evaluate the possibility of using the classical concept and marketing tools in their work.
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Review
For citations:
Shekova E.L. Marketing in the Field of Culture (the Example of Museums). Moscow University Economics Bulletin. 2016;(2):71-86. (In Russ.) https://doi.org/10.38050/01300105201624
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