Creating Value for Customers 50+ Taking into Account Their Cognitive Age
https://doi.org/10.38050/01300105201718
Abstract
The paper discusses the results of the consumer behavior survey conducted in the research project «Social and economic activity of the mature age people (50+): needs, satisfaction, consumer behavior models, interaction with business and authorities». The findings confirm that creation of products and services for the older age cohorts must take into account both physiological characteristics of ageing, and psychological (cognitive) perception of age by target consumers.
About the Authors
M. Yu. Sheresheva
Lomonosov MSU
Russian Federation
Russian Federation
N. M. Kalmykova
Lomonosov MSU
Russian Federation
Russian Federation
L. A. Valitova
Lomonosov MSU
Russian Federation
Russian Federation
S. M. Berezka
Lomonosov MSU
Russian Federation
Russian Federation
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Review
For citations:
Sheresheva M.Yu., Kalmykova N.M., Valitova L.A., Berezka S.M. Creating Value for Customers 50+ Taking into Account Their Cognitive Age. Moscow University Economics Bulletin. 2017;(1):147-168. (In Russ.) https://doi.org/10.38050/01300105201718
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