Big Data-based pricing: the problem field
https://doi.org/10.38050/01300105202061
Abstract
Big data includes information about the characteristics of individual consumers, which allows sellers to individualize price (and not only) offers in such a way as to consider a willingness to pay of individual buyers or groups of buyers. The essential issues discussed in this paper are: the presence / absence of a specific research field through the lens of the coordination and distribution effects of individualized pricing; the existence of the basis for a special regime of antitrust regulation, as well as the related set of issues in the field of economic analysis of law.
About the Authors
A. E. Shastiko
Lomonosov Moscow State University, RANEPA
Russian Federation
A. E. Shastiko
Russian Federation
A. E. Shastiko
Moscow
O. A. Markova
Lomonosov Moscow State University, RANEPA, NRU Higher School of Economics
Russian Federation
O. A. Markova
Russian Federation
O. A. Markova
Moscow
A. I. Meleshkina
RANEPA
Russian Federation
A. I. Meleshkina
Russian Federation
A. I. Meleshkina
Moscow
A. N. Morozov
Lomonosov Moscow State University, RANEPA
Russian Federation
A. N. Morozov
Russian Federation
A. N. Morozov
Moscow
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Review
For citations:
Shastiko A.E., Markova O.A., Meleshkina A.I., Morozov A.N. Big Data-based pricing: the problem field. Moscow University Economics Bulletin. 2020;(6):3-22. (In Russ.) https://doi.org/10.38050/01300105202061
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