Предпринимательские сети как объект эмпирического нарративного анализа

Целью статьи является анализ возможностей и целесообразности применения методов нарративного анализа для изучения структуры и динамики предпринимательских сетей. Для ее достижения дается характеристика понятия предпринимательской сети, описываются результаты ее исследований, представленные в мировой науке, что позволяет сделать вывод о том, что применение чисто количественных методов изучения предпринимательских сетей не позволяет раскрыть их существенные особенности, определяемые рядом социальных факторов, практически не поддающихся измерению. Один из таких результатов – это соединение в деловых сетях предпринимателей двух блоков: персональных предпринимательских сетей, возникающих до начала бизнес-деятельности индивида, и обычных межфирменных взаимодействий, начинающих действовать после начала его бизнеса, обычно в форме создания им первой фирмы. Первый из этих блоков не затрагивается стандартной официальной статистикой и требует иных методов исследований. Исходя из этого, в статье подробно рассматривается понятие нарративов и методы их изучения в социальных науках, при этом особое внимание уделяется нарративному анализу в экономике. Характеризуются варианты такого анализа, предлагается и обосновывается логика и методические особенности его применения к изучению предпринимательских сетей.

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