Tourist Attractiveness of the Central Federal District Regions in the Internet
https://doi.org/10.38050/01300105201835
Abstract
The article is devoted to investigation of methods to improve tourist attractiveness of areas of the Central Federal districts with the help of internet sites and activity in social media. Literature illustrates the direct impact of social media on increasing region’s touristic attractiveness. In budget restriction conditions the development of touristic strategy and its realization may be very expensive project for small cities, but developing news streams and social channels, due to possibilities of content generation by users, can be outstanding opportunity to raise the touristic attractiveness. The author conducts the research of touristic services volume, growth rates of Central Federal districts, and correlates them with the tourist portal development and social media activity. The data shows the bigger influence of social media activity on tourist services volume than attendance of internet site.
About the Author
E. V. Buzulukova
National research University "Higher school of Economics"
Russian Federation
Russian Federation
References
1. Александрова А. Ю. Формирование интегрированной системы статистики туризма в Российской Федерации // Вестник Московского университета. Серия 6: Экономика. - 2017. - № 1. - С. 41-61.
2. Алексеева Е. Г. Влияние через социальные сети. - М.: Фонд «ФОКУСМЕДИА», 2010.
3. Платонова Е. Туристы выбирают родное // Газета.ru. URL: https://www. gazeta.ru/business/2016/09/12/10190135.shtml (дата обращения: 27.02.2018).
4. Регионы России // Ростуризм. URL: https://www.russiatourism.ru/contents/ turism_v_rossii/regions/ (дата обращения: 27.02.2018).
5. Статистические данные по субъектам РФ // Ростуризм. URL: https://www. russiatourism.ru/contents/statistika/statisticheskie-dannye-po-rf/statisticheskiedannye-po-subektam-rf-za-2015-god/ (дата обращения: 27.02.2018).
6. Федеральная программа «Развитие внутреннего и въездного туризма в Российской Федерации (2011-2018 годы)» // Ростуризм. URL: https://www. russiatourism.ru/content/2/section/28 (дата обращения: 27.02.2018).
7. Шерешева М. Ю., Оборин М. С., Березка С. М. Устойчивое развитие экономики территорий на основе сетевого взаимодействия малых городов и районных центров // Маркетинг в России и за рубежом. - 2018. - № 1. - С. 63-73.
8. тысячи китайских туристов посетили Россию в 2017 году по безвизовому обмену // Ростуризм. URL: https://www.russiatourism.ru/news/14924/ (дата обращения: 27.02.2018).
9. Casaló L. V., Flavián C., Guinalíu M. Determinants of the intention to participate in firm-hosted online travel communities and effects on consumer behavioral intentions // Tourism Management. - 2010. - Vol. 31(6). - P. 898-911.
10. Dinis A., Krakover S. (2016) Niche tourism in small peripheral towns: the case of Jewish Heritage in Belmonte, Portugal // Tourism Planning & Development. - 2013. - Vol. 13:3. - P. 310-332.
11. Hudson S., & Thal K. The impact of social media on the consumer decision process: Implications for tourism marketing // Journal of Travel & Tourism Marketing. - 2013. - Vol. 30 (1-2). - P. 156-160.
12. Jacobsen J. K. S., Munar A. M. Tourist information search and destination choice in a digital age // Tourism Management Perspectives. - 2012. - Vol. 1(1). - P. 39-47.
13. Kozorog M. Festival tourism and production of locality in a small Slovenian town // Journal of Tourism and Cultural Change. - 2011. - Vol. 9:4. - P. 298-319.
14. Munar A. M., & Jacobsen J. K. S. Motivations for sharing tourism experiences through social media // Tourism management. - 2014. - Vol. 43. - P. 46-54.
15. Munar A. M. Social Media Strategies and Destination Management // Scandinavian Journal of Hospitality and Tourism. - 2012. - Vol. 12, N. 2. - P. 101-120.
16. Qu H., Lee H. Travelers’ social identification and membership behaviors in online travel community // Tourism Management. - 2011. - Vol. 32. - P. 1262-1270.
17. Ritchie J. R. B., Crouch G. The Competitive destination: A sustainability perspective. - Oxford: CABI, 2003.
18. Tussyadiah I. P., Fesenmaier D. R. Mediating tourist experiences: Access to places via shared videos // Annals of Tourism Research. - 2009. - Vol. 36(1). - P. 24-40.
19. Xiang Z., Gretzel U. Role of social media in online travel information search // Tourism Management. - 2010. - Vol. 31(2). - P. 179-188.
20. Zeng B., Gerritsen B. What do we know about social media in tourism? A review // Tourism Management Perspective. - 2014. - Vol. 10. - P. 27-36.
Review
For citations:
Buzulukova E.V. Tourist Attractiveness of the Central Federal District Regions in the Internet. Moscow University Economics Bulletin. 2018;(3):91-108. (In Russ.) https://doi.org/10.38050/01300105201835
Views:
377
Email this article 