Differentiation of Business Management: a View from the Classroom

Abstract

The purpose of the paper is to reflect the features of the methodology of teaching issues of the impact of business differentiation on the management of a business organization. The article provides a set of pedagogical techniques used by the author of the article in the course of his fourth year undergraduate course in the course “Business Management”. The subject of the article is the methodology of teaching students an approach and ways to identify and identify the diversity of market behavior by a business organization, depending on a number of key market factors that form this diversity. The article presents a business positioning matrix developed by the author as a key analytical tool.