Development of the e-Commerce platform market in Russia: structure, expansion, trends

Abstract

This article examines current e-Commerce platforms market. The subject of the research is the processes of market adaptation to the new conditions of digitalization and future development trends. The scope and structural aspects of digitalization of consumer markets, the new role, and prospects for the development of digital e-Commerce platforms have determined the purpose of this study.

Methodology and approach. To understand and evaluate the development, scope and structure of e-commerce markets in Russia in the context of the pandemic shock, we use methods of statistical analysis of the information collected by various Internet services. The calculations were carried out using data from Internet traffic analytics on digital statistical information resources.

Findings. The study shows that digital technologies create new mechanisms of consumer choice and modify the principles of competition. In this new reality, changes in the markets structure are already under way. As a result, there are incentives to consolidate e-Commerce platforms which can lead not only to positive but also to negative economic effects, for example, for small and medium-sized businesses, and will require the attention of the regulator to ensure the protection of their economic interests. This question should be the subject of further scientific research.