Assessment of digital activity level of Russia’s retail trade organizations
https://doi.org/10.38050/01300105202029
Abstract
The paper presents the main results of conjuncture monitoring which characterize the digital activity of retail trade organizations in 2018. The objects of observation are large, medium and small retail companies registered in Russia. The main goal of this work is to evaluate digital activity level of retail sector using the developed non-quantitative indicators that meet international standards and the country’s digital agenda. The presented set of harmonized indicators made it possible to identify the trends, scope and intensity of the spread of digital technologies in organizations. The level and intensity of digitalization are first determined on the basis of entrepreneurial opinions and intentions regarding the pace and scale of introducing digital technologies, readiness for digital transition, necessary skills to work with digital technologies, the use of specific digital products, as well as the main factors hindering digital transformation.
About the Authors
I. S. Lola
National Research University Higher School of Economics
Russian Federation
Russian Federation
Moscow
M. B. Bakeev
National Research University Higher School of Economics
Russian Federation
Russian Federation
Moscow
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Review
For citations:
Lola I.S., Bakeev M.B. Assessment of digital activity level of Russia’s retail trade organizations. Moscow University Economics Bulletin. 2020;(2):161-180. (In Russ.) https://doi.org/10.38050/01300105202029
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